Competitive Intelligence

Xonware conduct a competitive intelligence study and provide you with a detailed report on key findings and recommendations on strategic opportunities that you can exploit for improved marketing success

crxonwareThe following are potential business benefits from conducting competitive intelligence

  • Understanding the market
  • Understanding the target audience
  • Forecasting the potential for the market
  • Understanding what competitors are offering
  • Which channels competitors are using
  • Determining offerings in ancillary markets
  • Finding new customers

cixonwareAdvantage of Competitive Intelligence

  • Enables you to identify gaps in the market for products, services or initiatives
  • Assists you to price your goods and services both competitively and strategically
  • Gives you ideas for new technology and methodology that could be applied within your own organisation